Six reasons why marketing is different to advertising

Avoid the confusion between marketing & advertising 1. Marketing is making a plan. Advertising is just one part of that plan.  Advertising may not even be possible for you, but a marketing plan is a must, even if you're a one-person business. 2. Marketing isn't 'selling'; it's making people aware of what y...

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10 red hot summer marketing ideas

When the weather heats up, some businesses prepare for a summer slow-down. Many small to medium size businesses think that Christmas, school holidays and other distractions will mean a quiet period before everyone gets their heads down again in the New Year. In truth, there are many ways to rev up your marketing and promotional efforts to...

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Treat your business (and your clients) with these Top 10 personalised Christmas marketing ideas.

We all know kids love Christmas, but Snap's Personalised Print ideas could be the gift that keeps on giving: 1. Personalised Christmas Cards. No, Christmas cards aren't a new idea, but your clients will always take much more notice when they receive a Christmas card personalised with their name on the card.  That's the ca...

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Spring clean your business marketing plan

What should I do to improve company profits? As a small business owner, spring is the perfect time of the year to take a good, long look around you and see what needs improving.  After all, there's nothing like warmer weather to invigorate you and your team. It doesn't matter whether you're a service provider or a ret...

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ePublishing is the way to go

A whole new world of possibilities The whole concept of publishing has been turned upside down by the Internet instant information is now accessible from one source (your computer, laptop, tablet or phone). Information is power. And for businesses such as yours, it means communicating directly with your clients and potential clients. ...

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