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Resources

If the question is print, design or websites, the answer is Snap

Snap stays ahead of trends in the industry, with an ever-developing portfolio of services, professional design and creative ideas that meet the needs of businesses small, medium or large. All backed by fast, dependable and friendly local service.

We also like to help our clients keep informed, and bring you this resource library to help you  with your questions about print, design and websites, as well as marketing.

Print

Print

POS with a point of difference

POS with a point of difference

In a world full of shops and advertisements, consumers only sit up and take notice when posters, banners and in-store signage pops. When it comes to point-of-sale (POS) marketing, follow these top tips for creating POS displays with a point of difference. 1. Utilise your windows Your store windows are basically billboard advertising s...

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How to launch successful offline promotions

How to launch successful offline promotions

While a great deal of attention is given to online marketing these days, traditional marketing can still be an important part of generating new business. Even publicising your website offline can be effective if done correctly. But before launching any marketing campaign, its important to step back and take a good look at your client base...

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Choosing the right finish for your print

Choosing the right finish for your print

Ordinary print jobs are a thing of the past. Transform your printable business materials into something eye-catching and unique with a range of print finishes that will add value to your brand. Consider these professional finishes for your next print job: Trimming involves cutting a document down to its finished size. If your product requ...

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Design

Design

Which colour format is best for your business?

So, you need to produce a high quality document for a presentation, or ensure that your document looks great on a screen. The colour format you use will make all the difference. Let's consider, for a moment, the three main colour formats CMYK, RGB and PMS. To printers and designers these are everyday terms, but to business owners, thi...

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5 top tips for creating great copy

5 top tips for creating great copy

Whether you’re creating the copy for your website or simply an email to clients, copywriting is an essential element for any small business. It’s vital to select your words carefully. Clever, punchy copy that is error-free creates the best impact for your business. Here's Snap's 5 top tips for creating great copy 1...

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What's your type?

What

With thousands of different typefaces available, choosing the right type for your business isnt always easy. Most businesses choose two or three different typefaces to use consistently: one for all body text, and one or two different types for headings and logos. A winning combination of fonts will be easily readable, naturally complement eac...

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Websites

Websites

Online marketing and small business website design

Online marketing and small business website design

When it comes to marketing, the internet is the great equaliser, offering small businesses many of the same opportunities that large corporations have. Here are seven "on a shoestring" online marketing strategies that every small business owner should consider. Get social Between LinkedIn, Facebook, Twitter, Google+, Instagr...

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A mobile-friendly website is no longer an option - it's a must for every business

A mobile-friendly website is no longer an option - it

If your business website isn't mobile friendly, Google has made it clear that your page rank will drop in favour of those sites that are optimised for smartphone and tablet viewing. For most businesses, losing page rank means losing money. This is one of the many Google algorithm updates where they have clearly stated their intentions...

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Is it time to refresh your website?

Is it time to refresh your website?

Although we often try to deny it, first impressions count for a lot. Your website is often your customer’s first touch point with your business. In today’s marketplace, it’s your business card and your shop front, so it’s essential that your visitors be impressed by what they see. Re-jigging a business website can ...

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Marketing

Marketing

5 bad business habits and what it's doing to your productivity

5 bad business habits and what it

No one is perfect. We are all guilty of making mistakes what's important is that we don't repeat them. Being productive isn't easy, regardless of how badly you'd like to be and how hard we work to be. Increasing your output at work, and what you do outside of work, is a much more reachable goal (as long as you don't im...

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Hire the right people for your business

Hire the right people for your business

Unfortunately over the Christmas and New Year’s break, some people decide that their resolution is to find a new job. This means that come late January, many employers find themselves a staff member or two down and have to start advertising a vacant position. On the upside, new employees usually come filled with copious amounts of e...

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New Year's Business Resolutions

New Year

New Year’s resolutions: we all make them and many of us break them just as quickly. However, when it comes to business New Year’s resolutions, they can be a great way to set goals and kick ourselves into gear for the working year ahead. If you wrapped up last year feeling frustrated and unmotivated in your job, you definitely ...

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