Resources

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Snap stays ahead of trends in the industry, with an ever-developing portfolio of services, professional design and creative ideas that meet the needs of businesses small, medium or large. All backed by fast, dependable and friendly local service.

We also like to help our clients keep informed, and bring you this resource library to help you  with your questions about print, design and websites, as well as marketing.

Print

Print

Large format printing can help your brand achieve cut-through

Print is not dying. It is simply evolving as technologies and business needs also change and evolve. The large format printing industry (also referred to as wide set printing) is as popular as it has ever been. That's because businesses fight for cut-through in a highly saturated marketplace.  Branding at events, strong colourful...

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POS with a point of difference

In a world full of shops and advertisements, consumers only sit up and take notice when posters, banners and in-store signage pops. When it comes to point-of-sale (POS) marketing, follow these top tips for creating POS displays with a point of difference. 1. Utilise your windows Your store windows are basically billboard advertising s...

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How to launch successful offline promotions

While a great deal of attention is given to online marketing these days, traditional marketing can still be an important part of generating new business. Even publicising your website offline can be effective if done correctly. But before launching any marketing campaign, its important to step back and take a good look at your client base...

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Design

Design

Top 10 tips for a great graphic design brief

How do you get the design you want? By creating an effective graphic design brief. Whether you're working with a graphic designer on a new website, catalogue, logo or promotional flyers for your business, it's crucial to give them a clear and detailed brief. If you're not sure exactly what you want, start by sharing any ge...

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The top ten ways to make your business typeface rock

Whether you call them fonts, typefaces or typestyles, what you choose for your business speaks volumes about what you stand for. Like colours, there is a psychology behind fonts. Your choice (or rather, the choice of your graphic designers signed off by you and your other stakeholders) should reflect the intentions of your company. To...

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Why should I invest in business branding and design?

We always hear people say "never judge a book by its cover", but we are also told how important it is to make a good first impression. The truth is, that whether right or wrong, we are often judged by how we appear and the face we put forward to the world. This is as true for business branding as it is for an individual. In a hi...

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Websites

Websites

Five reasons you need to review your website now.

How do I know I need to change my website? Your company website is your main marketing tool. Sadly, many business owners pay little attention to theirs, while canny competitors are moving further and further ahead in sales. Is this you? "It's worked perfectly well for years now." "I don't see any n...

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Online marketing and small business website design

When it comes to marketing, the internet is the great equaliser, offering small businesses many of the same opportunities that large corporations have. Here are seven "on a shoestring" online marketing strategies that every small business owner should consider: 1. Get social Between LinkedIn, Facebook, Twitter, Google+, ...

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A mobile-friendly website is no longer an option - it's a must for every business

If your business website isn't mobile friendly, Google has made it clear that your page rank will drop in favour of those sites that are optimised for smartphone and tablet viewing. For most businesses, losing page rank means losing money. This is one of the many Google algorithm updates where they have clearly stated their intentions...

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