Most companies require graphic design and printing services on a regular basis and Snap Centres handle a wide variety of print and design work for their clients every day. This print and design work ranges from the production of marketing material such as brochures, flyers and catalogues, to the creation of corporate stationery and business cards, right through to printing more complex annual reports, as well as the usual basic binding and copying jobs.
Consumers are increasingly choosing to receive information via digital or online methods in addition to print and SMEs have modified their marketing strategy and marketing material requirements accordingly. There are now more than 17 million internet users in Australia and more than 1.4 million Australians own or use a smartphone (November 2011). Many SMEs now want to run integrated campaigns, reaching their customers via both print and online methods.
Snap was quick to spot this trend and has diversified its product range in order to take advantage of the new opportunities presented. As a result, we expect the provision of website design and other online marketing services to SMEs to be an increasingly important contributor to Snap's turnover and profits. These are some of the online marketing services most Snap Centres now offer their SME clients over and above traditional print services:
More than 100,000 new websites go live every day
They generate business 24/7
Attract new customers
Communicate with existing customers
Increase awareness of a company
Can be easily updated
Email marketing is second only to SEO as the most effective online marketing tactic
Cost-effective way to communicate with prospects and existing customers
Builds relationships with customers
Generates leads and drives sales
Allows for reporting and tracking
Transform any document into an easy to read ePublication
Viewers can turn pages virtually just like a book
Are interactive and engaging
Can include videos/URL link
Have an unlimited reach with measurable results
Visitors stay on websites that use video 78% longer than websites without it
Visitors who view product videos are 85% more likely to buy than visitors who do not
Powerful communication tool
Educates and engages the viewer
Brings to life the products/services a business provides
Increases sales conversion rates
QR codes appearing in print can be scanned and read by smartphones
Phone users scan a QR code on their phone and are taken to websites, can quickly enter competitions, see promotional videos or receive information such as ePublications
QR Codes can be integrated into all forms of advertising for small businesses
Need more information about becoming a Snap franchisee? Download our eBrochure for all the details.
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