If you’ve had a brand identity for a while, it’s a good idea to re-evaluate where your business is at and consider whether it’s time to refresh your look. The typical lifespan for a brand identity is five to seven years. It should effectively portray your business to the marketplace, and it’s critical that your brand identity communicates the right message about who you are, what you do and what you stand for.
To achieve the best exposure for your business and to get your name known for what you do, your brand identity must be consistent through all your materials – from stationery, printed marketing materials and online solutions.
Our Brand Identity briefing process explores the key information about your business so that your refreshed brand identity reflects exactly where you are in the marketplace and what you stand for.
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