Ben Rafferty Air and Electrical

Air conditioning supplier and installer, Ben Rafferty didn’t know exactly what he wanted when he walked into Snap Printing Rockdale, but he knew he wanted to look good.

“I am a tradesman, I wanted something simple but other than that, I didn’t really know what I needed,” Ben says.

So, with a brief to provide something conservative and simple, designer Adam Fraser set to work.

Keen to avoid the same clichés used by others in the industry, such as igloos and snowflakes, Adam came up with a clever take on the buttons used on a heating and cooling system.

The result is professional and individual yet makes the nature of Ben’s business perfectly clear. Ben couldn’t be happier with the result.

“The experience was awesome, I am really happy with what Adam came up with,” Ben says.

“The logo really stands out on the vans – it is six metres by six metres – and is really professional looking.”

Since the initial logo design, Ben has been back to have it applied across a range of business stationery and marketing material. Would Ben recommend Snap to others? “Absolutely, I already have done to several people.”