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How to use storytelling in small business marketing

How to use storytelling in small business marketing
In a frantic world, storytelling may just be the best option to get your prospects' attent...

Eye-catching product labels - how to woo customers in a crowd

Eye-catching product labels - how to woo customers in a crowd
As much as we like to believe it's what's on the inside that counts when it comes to prod...

Marketing to Gen X - how to click with ignored big spenders

Marketing to Gen X - how to click with ignored big spenders
Those 80s kids who spent their teens with Madonna and Ferris Bueller and their 20s with Nirvana a...

SME retailers: How to ride the e-commerce tsunami

SME retailers: How to ride the e-commerce tsunami
Just this week, Toys r Us, the largest toy chain in the US, filed for bankruptcy. Why? Because...

5 ways to turn price objections into closed sales

5 ways to turn price objections into closed sales
You're talking to a customer. Making an impressively convincing case for your product or serv...

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